What does it truly mean to be sustainable as a clothing brand? And who is to say that Hans & Völk will remain solely a creator of clothing?
To define the essence of true sustainability for a brand is a profound endeavor. I acknowledge that my perspectives may not align with everyone, but I invite each reader to engage thoughtfully as I unravel what sustainability signifies for Hans & Völk—a vision unique to our journey, not necessarily a universal doctrine.
The world abounds with sustainability and ethical certifications across the tapestry of the clothing industry and its intricate supply chains. From diverse farming practices with their distinct endorsements to processing mills and garment manufacturers boasting various credentials, the landscape is complex. Yet, I have witnessed the shadowed corners where such certifications falter, their promises dimmed by dubious practices. Thus, I find them unreliable guides in our current era.
Instead, Hans & Völk chooses to anchor itself in its own design philosophy and foundational intentions—principles that inherently weave sustainable practices into our fabric. Guided by this compass, I define what true sustainability means for us:
-
Our materials must be naturally cultivated from the Earth. We steadfastly avoid synthetic derivatives, honoring the purity and integrity of nature's offerings.
-
We recognize that natural materials may require transformation to attain desired qualities. Yet, we are committed to finding a balance between such refinement and the net impact on our planet's well-being. Innovation must dance harmoniously with preservation.
-
Our creations should be born in places harmonious with their material origins, supply chains, and centers of manufacturing excellence. This path may lead us to locales that public opinion doesn't immediately embrace. However, if these places resonate with our criteria of harmony, they are likely the most sustainable choices.
-
Manufacturing expertise is multifaceted, encompassing a commitment to fair compensation and the respectful treatment of workers within their cultural and economic contexts. Manufacturers who honor their artisans in all dimensions tend to craft superior creations. Hans & Völk aligns exclusively with such esteemed partners, valuing integrity over mere certifications.
-
Beyond formal accreditation, it is imperative that our manufacturing allies minimize or eliminate any negative footprints upon their natural surroundings. Our allegiance is to the Earth, ensuring that our endeavors nurture rather than diminish her.
-
Under no circumstance will child labor be tolerated in the making of our products, whether directly or indirectly—without exception. Should such a grave injustice come to our attention, we will not remain silent. Children belong not in factories but in the free embrace of their youth, where innocence and wonder flourishes.
-
Hans & Völk refrains from tethering itself to the fluctuating definitions of social sustainability. Aware that societal norms ebb and flow with time, we choose instead to honor each individual as a unique and equal spirit—regardless of origin, birthplace, status, history, or appearance.
-
When our resources and operations allow, we shall extend nourishment to the hungry, shelter to the homeless, and garments to those in need. We eschew the prevalent "greenwashing" practices where surplus donations inadvertently harm the environment and wildlife. Instead, we embrace direct stewardship, taking ownership of our initiatives to ensure they align with our ethos of genuine care.
-
The custodians of Hans & Völk comprehend that our world is not ephemeral but enduring. Every decision reflects this understanding, echoing our commitment to future generations and the planet we all share.
While there may be further dimensions to sustainability for a brand like Hans & Völk, these guiding principles form the bedrock of our daily endeavors. It is crucial to recognize that as time unfolds and technology and society evolve, public perceptions of sustainability may shift. Yet, these foundational tenets remain steadfast and unyielding.
Above all, the most sacred principle we uphold is the conscious choice to create from natural, renewable materials lovingly cultivated from the Earth.